Annual Report 2013

Tomaccini - the 1rst Snack tomato in Greece- & Samos Pops

"Tomaccini" is the 1rst Snack tomato in Greece. Its mission is to help the tomato lovers to understand that tomato isn't a veggie but a FRUIT! So they can enjoyed it many different times and occassions.

The DKG Consulting Ltd as Brand Manager has organized the entire promotion campaign of Tomaccini and Samos Pops (new product, launch day on Gastronomy Days).

Due to this campaign we have participated in the following:

1. Distribution of 7,000 Tomaccini samples, in 5 stores in AB Vassilopoulos ( 4 in Athens and 1 in Thessaloniki ), where the product is exclusively available.
https://www.facebook.com/media/set/?set=a.420090428036695.89294.417796051599466&type=3

2. Another distribution of 2,000 Tomaccini samples took place on April ιn Thessaloniki, in an outdoor event about Samos products.
https://www.facebook.com/media/set/?set=a.531374910241579.1073741826.417796051599466&type=3

3. The presence of Tomaccini & Samos Pops (new product, launch day) in the Gastronomy Days Exhibition with the presence of high-profile chefs . Along with contributors of Hellenic Greenhouse SA were there to welcome and chat with people, there was also tasting of delectable snack Tomaccini!!
https://www.facebook.com/media/set/?set=a.547358635309873.1073741827.417796051599466&type=3

4. Another attempt to present the overall project was the Conference "Sustainable Agriculture & Bioeconomy", where through Mr Christos D. Katsanos who presented the innovative product Tomaccini.The title of his presentation was: "Tomaccini - Changing position: off the shelf vegetable shelf snacks"
http://www.youtube.com/watch?v=wEKp1d6y3pw

5. Also Tomaccini has been presented to the Innovation days of AIT «5th InnoForum - The Art of Change: Innovating Our Way Out of the Crisis» as an Agricultural Innovation Product.
https://www.facebook.com/media/set/?set=a.550287355017001.1073741828.417796051599466&type=3

6. Lastly, at a glittering ceremony attended by representatives of the major executives in the Retail Market Chains the Winners of the Self-Service Excellence Awards 2013 were announced. 1st place in the award category "Research & Development" has been taken by "TOMACCINI" as the first Snack Tomato in the Greek market.
https://www.facebook.com/media/set/?set=a.568810896497980.1073741829.417796051599466&type=3

Economist Conference 2013

19.02.2013
ECONOMIST Conference in Thessaloniki, Greece

The true potential of agricultural production as a means for economic recovery in Greece and Europe examined by a wide range of speakers in the context of The Economist’s Agricultural Business Summit, that took place on February 7th 2013 at the Hyatt Regency Thessaloniki. It is being held under the auspices of the Greek Ministry of Rural Development and Food, the Greek Ministry of Macedonia and Thrace and is organised in association with the Embassy of The Kingdom of The Netherlands in Athens.

Christos D. Katsanos (DKG Group Executive Director) interview on the future of the Greenhouse Sector in Greece (Video: Courtesy of Agronews.gr)

At a period in which the Greek economy is seeking for solutions in both traditional and -in parallel- promising productive sectors, the business prospects in the agricultural sector are of extreme importance.

Furthermore, the conference sessions focused on the Common Agricultural Policy (CAP 2020), the National Strategic Reference Framework (NSRF), the contemporary methods of food production, young entrepreneurs and on new proposals on regional development.

Emphasis was given on the parameters of business innovation and extroversion, the role of the business sector and the protection of the environment through appropriate reforms in the agricultural sector.

More than 30 prestigious speakers from Greece, the UK, the Netherlands, Belgium, Israel and Sweden are part of this initiative, including the Head of the EU Task Force Horst Reichenbach, the Greek Minister of Rural Development and Food Athanasios Tsaftaris, the Greek Minister of Macedonia and Thrace Theodoros Karaoglou, the Dutch Vice-Minister for Foreign Trade Simon Smits, high-level representatives of the business sector, as well as high-profile scientists from the Agricultural University of Athens, Wageningen UR (University and Research Centre), Swedish University of Agricultural Sciences (SLU) and the Centre for Research and Technology Hellas.

Regional Governors of Thessaly, Western Macedonia and Peloponnese set the new objectives for regional development and agribusiness growth, while the Presidents of PASEGES (Pan-Hellenic Confederation of Unions of Agricultural Co-Operatives), PENA (Pan-Hellenic Union of Young Farmers) and the Federation of Organic Farmers of Greece shall share their views on the new opportunities that agriculture and agribusiness can offer.

Detailed conference programme

Agricultural Product Promotion Conference

Forderung landwirtschaftlicher Erzeugnisse Conference in Lagadas, Thessaloniki, Greece organized by the Konrad Adenauer Stiftung, the Municipality of Lagadas, the Greek-German Chamber and the German Consulate of Thessaloniki

Christos D. Katsanos - speaker on " The Certification as a passport to exports for the agricultural products"